The Who
The length of your name must be considered. POE and VANDENLANGENBERG
present different yard sign considerations. Suppliers of
the fold-over sign can accommodate both - a PORTRAIT layout
(22"x 14") for short names, and a LANDSCAPE layout
(28"x 11") for long names. Both orientations present
the same print area at no penalty in cost or weather ability.
If your name is common like SMITH, it may be well to include
your first name JOHN or JOAN in your design to distinguish
and avoid confusion with other Smiths (office holders, relatives,
spouses, rogues, etc) who may or may not be running. First
names need not be in the same font (letter) size as the
surname as this may detract from the surname.
The What
The office position you intend to hold after the election
is important. Make certain it shows as a recognizable position,
and as it would appear on the ballot. As you are only putting
signs in your district, it can be advantageous to eliminate
extraneous references and specific numbers (Example: simply
CONGRESS vs. 16th UNITED STATES CONGRESSIONAL DISTRICT).
Use abbreviations sparingly - preferable not at all. Font
size for the office should be subordinate to surname font
size.
Extras
If you are being re-elected, inclusion of RE-ELECT can
be a plus as it distinguishes you as the incumbent. Words
like VOTE and FOR and dates, NOV 8TH, are used with caution
as they are not necessary and can detract from your principal
mission - presenting The Who and The What.
Slogan
A slogan is great for yard signs placed at stop lights,
but most viewers of lawn signs are zipping by at 30 plus
miles per hour with little time to read what you stand for.
Symbols
In this age of icons, who can not recognize the appropriateness
and symbolism of a school house (School Board) or a five
pointed star (Sheriff), a balance scale (Judge), a donkey
(Democrat), an elephant (Republican), a statue of liberty
(Libertarian) or flags or stars and stripes. These can help
separate your yards from the 'sea of political signs' out
there.
Disclaimer
Last, but most important, don't forget your "Authorized
and Paid for by..." or what ever the exact wording
and size and position is as required by your local and/or
state election boards. It is the candidate's responsibility
to find out the regulations and make this known to the sign
designer or sign printer.
Today, with modern communications, your sign printer does
not need to be next door, but can be just as close as your
keyboard, telephone, or fax machine. With computer technology,
successful designs are not just for the deep pocket candidates.
Try on styles that suit your image - then run to Win!
You may also want to read these articles:
Protecting
Your Corporate Image and Identity
9
Tips for a Well Attended Event
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